JOURNAL 3
A FRAMEWORK FOR RURAL TOURISM DESTINATION MANAGEMENT AND MARKETING ORGANISATIONS Samuel Folorunso Adeyinka-Ojo,*,Catheryn Khoo-Lattimorea, Vikneswaran Naira (2015) Framework Review Below is the framework adapted from this journal. Below is the framework of the Destination Management and Marketing Organisation (DMMOs) for rural tourism in this research. There is 5 variable consist what function management and marketing in the rural tourism framework. This framework includes the mediating variable (MV), dependent variable (DV), the independent variable (IV), and Moderating Variable. This research framework is to clarify the roles of management and marketing in the rural tourism development organization. The framework from this research is the variables sources from literature review consist of management and marketing roles. Moreover, this framework helps the organization of tourism or rural tourism in build and frames the good organization and st...