RURAL TOURISM PROPOSAL

RURAL TOURISM DESTINATION COMPETITIVENESS: A STUDY ON ANNAH RAIS LONGHOUSE HOMESTAY, SARAWAK Chee-Hua, Chin, May-Chiun, Lo, Peter Songan, Vikneswaran Nair (2014) The development of sustainable rural tourism resources is important to ensure the competitiveness of rural destinations thus, t his study aims to find the impact of environmental constructs and its contributions to the development of destination competitiveness.  Below is the proposed framework from the journal : This study highlights the importance of environmental constructs, namely, cultural heritage attractions and natural resources are significantly contributing to the development of key competitiveness for a rural tourism destination from a communities’s perspective. Hence, this study provides a better understanding of communities’ perceptions of the development of tourism destination competitiveness. In the future, researchers who are interested in this field can further test the relationships among these constructs...

RURAL TOURISM QUALITY OF SERVICES: FUNDAMENTAL CONTRIBUTIVE FACTORS FROM TOURIST'S PERCEPTION Chee-Hua Chin & May-Chiun Lo (2017) Below is the framework of the selected journal: The research framework above shows the four proposed fundamental influencing factors of environmental constructs and the quality of services. This research framework contains 5 variables which are independent and dependent variables.  The research framework also explains the factors of significance for the successful growth of rural tourism destinations. The current study investigates the opinions of tourists on changing climate, carrying capacity issues, environmental conditions, and local community support for tourism activities in order to study the relationship between these factors and the quality of services provided by the destination. The study stated that it is justifiable for tourists who have spent their holidays in rural tourism destinations to emphasize the quality of the e...